Collaborate • Design • Implement • Manage

Marketing Strategy

EST 2007

Innovative Marketing Strategies that Move Business Forward

We know how to get it right.

Developing a marketing strategy begins with understanding how your customers perceive knowing who you are, where you fit in and how you differentiate from competitors. By sorting out who your audience actually is, and finding out what has meaning for them, we can develop and implement a focused marketing strategy that meets your target audience needs.


Customized Marketing Strategies that Fit Individual Needs

HBD is the result of over 3 decades of experience.

Our objective is to provide our clients with cost-effective marketing solutions that ensure our clients’ messages are memorable and compelling across all touch points.

Whether a startup or conglomerate, we love a challenge and work with brands of all sizes. We have proven results in numerous industries including nonprofit, government, technology, healthcare and wellness, consumer packaged goods, green & eco, franchise marketing, B2B, and multi-channel retail.

Marketing Strategy Designed To Move Your Business Forward.

Today’s rapidly changing marketing environment requires a fresh approach that is in touch with today’s digital culture. The digital touchpoints you use to reach your customers, and the message you convey to convince them to purchase your product or service… must work.

For over twenty years, Hein ByDesign and the HBD Communications Group have helped clients all across the US and abroad move their business forward by developing successful marketing strategies and implementing them across various marketing channels. We follow the same proven process of defining opportunities, quantifying goals, and choosing the optimal media mix that gives you a competitive advantage.

  • Client Collaboration – A clear understanding of our client’s business goals is the catalyst of the marketing strategy development process. Collaboration with our clients gives us an early impression of understanding your brand and aligning its interests and resources in a way that like-minded people can understand.
  • Marketing Research – Understanding how your customers perceive knowing who you are, where you fit in, and how you differentiate from competitors. By sorting out who your audience actually is, and finding out what has meaning for them, we can start developing marketing ideas that are focused on meeting the needs of your target audience.
  • Idea Think Tank – By providing new creative perspectives, our focus is to innovate ways to translate communication problems into visual solutions. Our strengths lie in our belief that every customer interaction should be a brand-building experience. We’ll explore many diverse marketing channels and develop creative ideas that support the marketing research and fit within the client’s goals.
  • Strategy Planning – After the marketing research and brainstorming have been compiled, Hein ByDesign winnows the list of ideas and outlines a cost-effective marketing strategy that supports the needs of the end-user and is in line with the client’s business goals. Once the strategy is defined it becomes your brand’s road map.
  • Marketing Design and Development – From concept to implementation, HBD collaborates on every project with our in-house talented team of writers, artists, designers, and public relations team. Our exceptional ability to communicate, manage, and promote multi-faceted initiatives in various channels of business has not only brought us esteemed recognition but also built unfaltering relationships.
  • Implementation – HBD goes to great lengths to ensure a marketing strategy has the proper logistical support. Online marketing materials often require testing and coordinating with other parts such as a press release, photography or video, an email campaign, a blog, or creating a special landing page on your website.

Let’s Talk About Your Next Project

Contact us to get started. Call 801-679-0519 M-F 9-5 MST, or click for after hours.